Who Is Labubu? The Story Behind the Mischievous Monster Toy

If you’ve ever seen a wild-haired toy with a cheeky grin and oversized eyes staring back at you from a toy shelf or your Instagram feed… you’ve probably already met Labubu.

But who exactly is Labubu? Why is everyone talking about this tiny monster? Read about the story behind one of the most beloved (and mischievous) characters in the designer toy world.

It All Starts with an Artist

The story of Labubu begins with Kasing Lung, a talented illustrator from Hong Kong. Originally trained as a comic book artist, Kasing always had a gift for creating strange, loveable, and emotionally expressive creatures.

He first gained recognition through his detailed illustrations and children’s books. But when he teamed up with POP MART—the Chinese toy giant that specializes in collectible blind-box figures—his characters were suddenly everywhere.

And one of them stood out more than any other: Labubu.

What Does Labubu Look Like?

That’s the first thing most people ask.

Labubu has an unusual face—almost like a cross between a gremlin, a rabbit, and a forest spirit. The ears are tall and pointy. The grin is wide, sometimes even toothy. And the eyes? Big and full of mystery.

It’s not exactly cute in the traditional sense. But that’s what makes Labubu so special. It’s weird, a little creepy, and completely charming all at once.

Personality: Mischievous with a Big Heart

Even though Labubu doesn’t speak, you can feel its personality in every figure.

Labubu is a troublemaker—but a loveable one. It’s curious, wild, unpredictable, and sometimes moody. One moment it’s playing in a pirate costume, the next it’s dressed as a vampire, or hiding in a mushroom costume.

It never takes life too seriously. And maybe that’s why people connect with it so much.

The Toy Series: Always a Surprise

Labubu is part of The Monsters series. Each wave of toys tells a different story. Sometimes it’s about fairytales. Other times, it’s nature, myths, or dreams.

The figures usually come in blind boxes—meaning you don’t know which one you’ll get until you open it. That surprise element adds to the excitement and the chase for collectors.

And yes, some versions of Labubu are rare. Like really rare. If you pull a secret edition, you’ve hit the jackpot.

Why Is Labubu So Popular?

You might wonder: why are so many adults obsessed with a small monster toy?

Well, it’s more than just collecting plastic. Labubu taps into something deeper.

• It’s nostalgic, reminding people of the joy of toys and stories.
• It’s expressive, showing every mood from playful to sad.
• It’s aesthetic, with beautifully designed details and colors.
• And it’s relatable, because who hasn’t felt a little mischievous now and then?

Plus, with the rise of Instagram, TikTok, and toy photography, Labubu became a star. People love taking photos of their figures in fun setups—on bookshelves, in nature, or even on vacation.

Not Just a Toy—A Work of Art

Kasing Lung’s art style is whimsical, emotional, and filled with storytelling. Every Labubu design feels like it’s part of a bigger world.

That’s why collectors don’t just “buy toys.” They build collections. Curated little galleries of figures that speak to who they are.

Want to Know What Labubu Might Say?

While Labubu doesn’t speak, many fans imagine what it would say if it could. That’s why we created a fun collection of quotes that capture its spirit.

Check out our favorite Labubu quotes here

You’ll find sayings full of mischief, wonder, and a touch of wild wisdom.

Final Thoughts

Labubu isn’t just another toy on a shelf. It’s a creature of feeling, play, and imagination.

Whether you’re a longtime fan or just getting started, Labubu has a way of sneaking into your heart—one grin at a time.

So the next time you see that toothy smile staring up at you from a box, don’t be surprised if you feel something… magical.

FAQ: All About Labubu

Who created Labubu?

Labubu was created by Kasing Lung, an artist from Hong Kong known for his imaginative illustrations and emotional characters. The toy was developed in collaboration with POP MART, a leading brand in collectible designer toys.

Is Labubu a boy or a girl?

Labubu’s gender isn’t clearly defined, and that’s part of its charm. It’s a character that breaks traditional labels—more of a spirit or creature with personality than a gendered figure.

What is Labubu supposed to be?

Labubu is a fictional character—a mix of monster, animal, and forest spirit. It has pointy ears, a mischievous face, and a wide grin. Its design is meant to be both cute and creepy, and its personality is playful, mysterious, and expressive.

What are POP MART blind boxes?

POP MART blind boxes are collectible toys that come in sealed packaging, so you don’t know which figure you’re getting until you open it. Many Labubu figures are sold this way, making collecting them fun and full of surprises.

Are Labubu toys rare?

Some Labubu figures are common, while others are secret editions or limited releases that can be very rare and valuable to collectors. The thrill of finding a rare figure is one reason Labubu fans love blind boxes.

Can adults collect Labubu?

Absolutely! In fact, most Labubu collectors are adults. These toys are part of the designer art toy movement, where toys are collected and displayed like art. Many fans enjoy photographing their Labubus or using them as home decor.

Where can I buy Labubu?

Labubu figures are available on:

• POP MART’s official website
• Retail stores
• Online marketplaces like AliExpress, eBay, and collectible toy shops

Be cautious of fakes—always buy from trusted sellers.

What’s the difference between Labubu and The Monsters?

Labubu is a character from the broader toy line called The Monsters, a series of characters created by Kasing Lung. Labubu is the most popular figure in the series, but there are others like Zimomo, Tycoco, and Spooky.

Is there a meaning behind Labubu’s name?

The name Labubu doesn’t have a direct meaning—it’s whimsical and playful, much like the character itself. Some fans believe it adds to the creature’s mystery and uniqueness.

About the Author
Ana Milojevik is a pop culture writer, quote curator, and devoted fan of designer toys—especially Labubu. Fascinated by the whimsical and mischievous world of The Monsters series, Ana enjoys exploring how characters like Labubu inspire creativity, self-expression, and a little playful chaos. When she’s not writing about collectible culture, she’s photographing her Labubu figures or searching for the next rare blind box.

Have a favorite Labubu version or story? Drop it in the comments—we’d love to hear your monster moments!