Bablbabldabl: Behind the Flavor – An Interview with the Makers of the World’s Most Fun
We sat down with Eva Janson, Product Development Manager at SweetPop Confections, the company behind the wildly popular chewing gum Bablbabldabl. In this fun and insightful interview, Eva shares what makes Bablbabldabl so special, how it’s made, and why people of all ages love it.
Q: Eva, thanks for joining us! Let’s start simple—what is Bablbabldabl in your own words?
Eva: Bablbabldabl is more than gum. It’s fun, color, and joy in one chewy bite. It’s made to bring smiles—whether you’re 7 or 70.
Q: What inspired the name Bablbabldabl?

Eva: It came from a brainstorming session gone wild! We wanted something playful, memorable, and full of bounce—just like the gum itself. “Bablbabldabl” felt like a name kids would laugh at and adults would remember.
Q: What sets the chewing gum apart from other gums on the market?
Eva: Flavor, texture, and creativity. Most gums lose flavor fast, but Bablbabldabl is designed to stay tasty longer. We also use a softer base, so it’s easier to chew. Plus, our mix of colors and fruity flavors stands out.
Q: Can you give us a peek into the creation process?
Eva: Sure! It starts with picking flavor combinations. We test everything—from watermelon fizz to cotton candy swirl. Then we run flavor trials and choose what makes the cut. After that, our team works on color, packaging, and texture. Every Bablbabldabl piece is crafted with care.
Q: What flavor of Bablbabldabl is most loved right now?
Eva: Right now? Definitely the rainbow raspberry! It’s colorful, tangy, and really fun. But classic strawberry still has a loyal fan base.
Q: How do you keep the chewing gum appealing to both kids and adults?
Eva: We lean into nostalgia for adults—bright packaging, retro flavors—and keep things bold and silly for kids. Bablbabldabl lives in that space where generations meet over something simple and sweet.
Q: Any fun facts about Bablbabldabl your fans might not know?
Eva: Yes! Each wrapper has a little doodle or pun hidden inside. People collect them. And our gum factory smells like a fruit explosion—no joke!
Q: What’s next for the chewing gum?
Eva: We’re working on limited edition flavors and a sour surprise line. Oh—and maybe a chewing gum pop-up truck for summer events. Stay tuned!
Q: Last one—what’s your personal favorite thing about Bablbabldabl?
Eva: Honestly? Watching people smile the second they unwrap it. That little moment of joy—that’s what it’s all about.
About the Author
Ana Milojevik is a freelance writer and pop culture enthusiast with a sweet tooth for nostalgic treats. With a background in lifestyle journalism and a passion for playful branding, Ana enjoys exploring the stories behind the products people love. In this piece, she dives into the colorful world of Bablbabldabl to uncover what makes this quirky chewing gum a favorite for all ages.